Have you ever felt happy after buying something, only to find yourself dissatisfied and wanting more? This phenomenon is known as the Hedonic Treadmill-a psychological concept that explains how humans tend to get used to increasing standards of living and constantly chasing satisfaction that is never enough.

In a world full of consumption temptations, understanding the Hedonic Treadmill is important so that we can manage our finances more wisely. One way to avoid this trap is to shift the focus from excessive consumption to digital gold investment through the Treasury app. Why is that? Check out the explanation below!

What is the Hedonic Treadmill Phenomenon?

The Hedonic Treadmill is a concept that explains that after a person experiences an increase in well-being or gets something they want, their happiness level only increases temporarily. Over time, they will get used to the condition and feel the need to reach new levels of satisfaction to feel happy again.

For example: 

• After getting a raise, you feel happy. However, within a few months, the standard of spending rises and the pay rise becomes mundane.
• Buying luxury items such as the latest gadget gives temporary satisfaction, but in a short time there is a desire to have a more sophisticated model.

This cycle keeps repeating itself, leaving many people trapped in a consumptive lifestyle without realizing that their happiness is not increasing significantly.

How does the Hedonic Treadmill Affect Finances?

This phenomenon often leads to extravagant and consumptive habits, where one constantly upgrades their lifestyle without setting aside money for something more valuable in the long run, such as savings or investments.

Negative impacts include:

✔ Lifestyle increases, but savings remain empty

✔ No emergency fund for sudden needs

✔ Trapped in consumptive debt

✔ Struggling to achieve financial freedom

If not controlled, the Hedonic Treadmill can make one feel constantly deprived, even as their income increases.

A Solution to Fight the Hedonic Treadmill with Digital Gold Investment

One of the best ways to avoid the pitfalls of overconsumption is to shift the focus from lifestyle to investment, one of which is digital gold investment. By investing in digital gold, you not only store wealth but also protect the value of your money from inflation. Here are some ways digital gold investment through the Treasury app can help you fight the Hedonic Treadmill:

1. Changing the Mindset from Consumption to Assets

Instead of spending money on items that are declining in value, allocating funds to digital gold investments helps you build assets that can grow. Gold is known as an asset that tends to increase in value over the long term.

For example, instead of buying expensive electronics that will go down in price in a few years, it is better to set aside money to save gold. That way, you still have an increasing value without being tempted by consumption trends.

2. Create a Consistent Saving Habit

With the Treasury app, you can buy digital gold starting from Rp5,000, making it easier to build the habit of saving without having to spend large amounts of money. By regularly saving gold, you will feel more satisfied because you see your investment growing rather than spending money on momentary consumption.

3. Provides Financial Security

When finances are well managed, financial stress levels are reduced. Having digital gold savings at Treasury provides financial security as you have a reserve fund that can be used at any time. This is more beneficial than buying things that only provide temporary satisfaction.

4. Prevents Excessive Lifestyle Cravings

When you get used to allocating money for gold investment, you become more conscious in managing your finances. You begin to understand that happiness does not only come from consumption, but also from the security of having assets that continue to grow.

5. Gold as a Long-Term Hedging Instrument

The hedonic treadmill often makes us want to keep increasing our spending without considering the future. By investing in gold, you have a hedging tool that can be used for various purposes, such as education, retirement, or buying a house in the future.

How to Start Digital Gold Investment on Treasury App

Investing in digital gold on the Treasury app is easy, even for beginners. Here are the steps:

1️⃣ Download the Treasury app and create an account in minutes.

2️⃣ Check real-time gold prices and determine the investment amount.

3️⃣ Start buying digital gold from as little as Rp5,000.

4️⃣ Monitor and manage your investment anytime through the app.

5️⃣ Sell or exchange gold as needed with a fast and secure process.

With a simple process, you can easily start saving digital gold and build healthier financial habits.

The Hedonic Treadmill can make us constantly feel unsatisfied and encourage an overly consumptive lifestyle. To avoid this trap, shifting your focus from consumption to digital gold investment is a smart move.

With the Treasury app, you can start investing in the best gold easily, safely and flexibly. Don’t let your consumptive desires hinder your financial future-start saving digital gold now and create financial freedom #MakeFuture!🚀✨