In this digital age, what can’t be done through a smartphone? From shopping, working, to investing, everything can be done in the palm of your hand. Well, if investing in gold used to be synonymous with having to buy precious metals and store them in a safe, now there is a much more practical way with digital gold investment!
This investment is increasingly popular and is becoming a favorite among Gen Z. Moreover, digital gold offers convenience in investing, the ease of seeing the price of gold directly in real time, without having to store physically in a safe and special care.
So, for those of you who are still in doubt or curious why digital gold is the target of many young people, let’s look at 7 reasons why digital gold investment is increasingly popular among Gen Z!
Beginner Opportunities in Digital Gold Investment
Do you know that the Indonesian population is currently dominated by Gen Z with at least 74.93 million Gen Z in Indonesia. For Gen Z who are just starting out, digital gold investment provides convenience and price consistency. Thus giving Gen Z a sense of security in investing.
Historically, the price of digital gold tends to rise in the long run. In addition, the security of digital gold in maintaining its value continues to be stable and offers convenience in buying and selling making it a favorite of Gen Z who don’t want to be complicated.
Reasons Gen Z Chooses Digital Gold Investment
1. Consistent Long-Term Price Increase
One of the main reasons Gen Z chooses digital gold investment is the long-term price increase that is fairly consistent. Gold is already known as a safe haven asset, aka a stable investment, even when the economy is uncertain. That way, it provides certainty for Gen Z in protecting their assets from inflation.
In 2020, the purchase price of gold at the Treasury was IDR 867,897 per gram, which increased in the selling price in 2025, to be precise in February, to IDR 1,555,000 per gram. For friends who want to invest for the long term without fear of their money being eroded by inflation, digital gold can be the right choice.
2. Can Buy and Sell digital gold at any time
Gen Z friends can easily invest in the palm of their hands. Just like buying digital gold, selling digital gold does not require you to bring your gold to the store, wait for the price to match, or negotiate the price. You can sell gold anytime at the current price with a few clicks.
Digital gold investment allows you to withdraw funds as needed. For example, if you need emergency funds, you can sell some digital gold without having to sell all of it. This is different from physical gold, where you have to sell the whole gold bar or jewelry unit.
3. Safe, No Need to Fear Lost or Stolen
One of the biggest challenges in owning physical gold is the risk of loss or theft. If you store gold at home, there are many factors that can threaten its safety, such as robbery, fire, or even forgetting to put it. Especially if the gold is in the form of jewelry, it is very common to lose it.
Digital gold is stored in a financial technology-based platform that has a high security system. Every transaction made will be recorded automatically in the system, so there is no risk of loss like physical gold that can disappear just like that.
4. Can Start Investing with a Small Amount
For Gen Z pals who are still hesitant to invest in digital gold and feel afraid of losing the money you invest. at Treasury, you can invest only starting from Rp5,000.
Gen Z pals don’t need to wait to have millions to buy gold! With digital gold, you can start investing from a small amount, even starting from just Rp5,000. It’s perfect for those of you who are just starting to learn how to invest without having to feel heavy on your pocket.
5. Savings for the Future
Have dreams of buying a house, getting married, or traveling abroad? Starting to invest in digital gold from now on can be a smart way to save. Its value tends to increase from year to year, so it can help you achieve your financial goals in the future.
The earlier you invest, the faster you can achieve your dreams. Let’s start investing in digital gold now and create savings that grow every year with Treasury!
