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When Is the Right Time to Buy Gold: When Prices Rise or Fall?
Widya Fitrianingsih
Monday, 26 October 2026
Kapan Waktu yang Tepat untuk Membeli Emas, Saat Harga Naik atau Turun?

Constantly changing gold prices often leave prospective investors unsure about when to buy. When prices drop, there is a worry that they will fall even further. Conversely, when gold prices rise, there is a fear of missing out on the opportunity before prices climb even higher.

So when is the best time to buy gold? Should you wait for prices to fall, or start buying even though prices are rising?

Gold price movements are influenced by various factors, from global economic conditions and inflation to interest rate policies. Therefore, no one can say for certain when gold prices will hit their lowest point or keep rising.

Instead of continuing to wait for what seems like the perfect moment, you can start by considering your investment goals, your financial situation, and how long you plan to hold your gold. You can also begin determining a purchasing strategy that better suits your needs. What might that strategy look like?

When Is the Best Time to Buy Gold, When Prices Fall or Rise?

Gold prices can move up and down following market conditions. Each situation has its own considerations, especially if you want to start accumulating gold for long-term financial goals.

1. Timing Your Gold Purchase When Prices Fall

When gold prices decline, you have the chance to buy gold at a lower price than in previous periods. This strategy is often known as “buying the dip,” which means buying an asset when its price has corrected.

As an illustration, if the gold price falls while your purchasing budget stays the same, you could potentially get more grams. If the price rises again later, the gold you have already accumulated may increase in value.

Lower gold prices can indeed be an opportunity to buy gold at a more affordable price. However, don’t keep waiting indefinitely for gold prices to reach their lowest point.

Gold price movements are influenced by various factors, from global economic conditions and interest rate policies to currency exchange rates. No one can say for certain when gold prices will hit bottom or start rising again.

For long-term investment, today’s gold price can be a good starting point, as long as your purchase is adjusted to your financial situation and investment goals.

2. Timing Your Purchase When Gold Prices Are Rising

On the other hand, buying gold while its price is rising is not necessarily a mistake. This applies especially if you have long-term investment goals and want to start accumulating assets gradually.

Rising gold prices can also be driven by various conditions, such as growing economic uncertainty, demand for safe-haven assets, and changes in monetary policy.

However, past price increases do not guarantee that gold prices will continue to rise in the following period. It is therefore important to do your research before buying and to monitor gold price movements regularly.

One thing to watch out for is avoiding impulsive decisions driven by the fear of missing out (FOMO). If you want to buy gold while prices are rising, make sure your decision is still based on a solid plan, not just on following market trends.

Gold Buying Strategies for More Structured Planning

Now that you understand the difference between buying gold when prices rise and when they fall, you can consider the following strategies for building an investment habit.

1. Apply a Dollar Cost Averaging Strategy

Dollar Cost Averaging (DCA) is a strategy of buying an asset regularly using a predetermined amount, regardless of the gold price at any given time. This approach is effective for building a consistent investment habit.

For example, say you start allocating Rp500,000 every month to buy gold. Based on the gold price history through October 26, the highest price was around Rp2,597,000 per gram on October 12, while the lowest was around Rp2,500,000 per gram between October 24 and 26.

With Rp500,000, you could get about 0.192 grams of gold when the price is at its highest. However, when the price falls to its lowest level, the same amount could get you about 0.2 grams of gold. This difference shows that the same purchase amount can yield different weights depending on gold price movements.

This approach helps you avoid constantly guessing the direction of price movements to decide when to buy. It also helps keep the average price of your assets more stable.

2. Choose a Trustworthy Place to Buy Gold

Transaction security is the most important thing to consider when choosing where to buy gold. Make sure you choose a provider with clear legality, transparent price information, and buying and selling-back terms that are easy to understand.

You should also consider the way of buying and storing gold that best suits your needs. If you want to accumulate gold without having to store physical precious metal yourself, digital gold can be a practical alternative.

As the first digital gold app licensed by BAPPEBTI, Treasury offers a digital gold investment service backed by physical gold at a 1:1 ratio, so your assets are guaranteed to be safe.

3. Diversify Your Investment Portfolio

Gold can be a long-term investment option to help preserve the value of your wealth. Gold prices tend to be stable over the long term, which is why gold is often chosen as an asset for maintaining wealth over time.

In addition, gold is also known to be relatively resistant to inflation. When the prices of goods and daily necessities rise, gold can potentially help maintain purchasing power so that the value of your assets is not easily eroded.

You can start building assets for future needs by buying gold regularly. This can also be one step in preparing your finances over the long term.

So When Is the Right Time to Start Buying Gold?

There is no time that can be guaranteed as the best moment to buy gold. A price that looks cheap today may not be the lowest, and likewise a price that is rising will not necessarily keep climbing.

Gold is generally better suited to long-term financial goals because its selling price can fluctuate in the short term, and there is a spread between the buying price and the resale price.

If you have goals such as preparing education funds, planning a major trip, or building savings for the future, first determine your target amount and the estimated time you will need the funds.

You can also set a regular budget for buying gold, so that your investment decisions do not depend entirely on guessing when prices will rise or fall.

Determining the best time to buy gold does take careful consideration, especially when market prices keep changing. However, you don’t always have to wait for prices to fall or chase rising prices to start building an investment habit.

So, start building a gold investment habit with Treasury and plan your financial future better, starting today!

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